







From the brand


More than three years after the release of The Game Changers, my work has come full circle with the introduction of FȲTA, a revolutionary new protein formula made from upcycled Barley & whole ground Lupin, a bean prized in early Rome & other ancient cultures around the world. FȲTA is ideal for athletes, weekend warriors, or anyone looking to level up their game. I hope it serves you well.
Yours in strength, James Wilks
A Game Changing Protein

Elite Plant Protein
Our delicious and easily digestible plant protein is formulated to build lean muscle without compromising your health, or the planet’s.
Product Dimensions : 11 x 9.25 x 4 inches; 1.39 Pounds
Item model number : 2012401
Department : Adults
Date First Available : August 15, 2023
Manufacturer : FYTA
ASIN : B0CFYPPHMG
Best Sellers Rank: #103,503 in Health & Household (See Top 100 in Health & Household) #244 in Sports Nutrition Protein Powder Blends
Customer Reviews: 4.3 4.3 out of 5 stars (200) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
FYTA Elite Plant Protein has better taste and texture. It was preferred 3:1 over leading comparable products in consumer testing at the National Food Lab. Made in the USA, this protein powder is non-GMO and made with American-grown vegan protein.
Clean simple ingredients and free from additives, fillers, artificial flavors, artificial sweeteners, and emulsifiers with no sugar alcohols, stevia, soy, wheat or dairy. Lightly sweetened with coconut nectar and monk fruit.
Easy to mix, it’s up to 5X more soluble than pea protein and rapidly dissolves into any liquid without altering the consistency. You can even get up to 45g of this plant protein in your morning coffee. Not just limited to drinks, it also mixes easily into foods like oatmeal and yogurt and mixes effortlessly into pancakes, muffins, brownies, and more delicious protein boost. All this without the chalky or gritty texture of other plant proteins.
Our sustainable plant based, vegan protein powder is made from a completely unique proprietary blend of protein from upcycled American barley (the world’s most sustainable protein) and whole ground lupin (a soil-regenerating crop). FYTA Elite Plant Protein is the world’s first Upcycled Certified protein blend.
With 30g of dairy free protein per serving, all 9 essential amino acids and 3g of gut-friendly fiber, FYTA Elite Protein Powder has 20% more glutamine than whey protein, which has been shown to help with muscle recovery. FYTA Elite Protein Powder helps build & maintain healthy, lean muscles.

Nicole –
The best vegan protein there is!
This product is all win-win. Some may think this protein is quite pricey compared to other brands, but the quality of it is far superior! The taste and smell are delicious (I bought the caffe latte one), it blends well, it has a higher amount of protein per serving than most other brands, and the ingredients are good for our bodies and for the environment.
karwask –
Finally a great tasting protein powder that I can live with!
I was completely blown away by what a great tasting protein powder this has turned out to be. I ordered the cafe latte version and from the very first moment just opening up and smelling it I was incredibly hopeful. Like many of us, I have tried very types of powders and The taste has been so awful that most recently I have resorted to buying ones without any flavoring at all and adding my own sweetness to them. I can’t stand the taste of stevia so that rules out quite a few. Amazingly, this one though, tastes so good it’s not like something I have to chug down every day to get in my greens, it’s something I actually look forward to. Extra bonus points that there are so many healthy and high quality ingredients. Yes it’s pricey but in this case I would say it’s really worth it. I am just blown away can’t say enough. I’m even inspired to perhaps try the other flavors. I’m sure they’re also good. As others have said, it does mix in extremely well. Something interesting, I used it with my usual ingredients and somehow it yielded a lot more smoothie than I normally got and I just can’t figure out why that would be but it’s all good!
Kade –
BEST, most smooth vegan protein powder
This is absolutely the best vegan protein powder I’ve ever tried. Ever since I found out my dairy allergy, I’ve only done vegan protein powders. Some are better than others, of course. The hardest thing that I’ve encountered is how thick the protein shakes are when using vegan protein powder.This protein powder is the smoothest vegan protein I’ve ever tried. I would say you’d even be similar to a whey blend. It’s so nice to be able to get in a high protein drink that is easy to finish quickly. The caramel vanilla flavor is super tasty as well and not too overly sweet. It is seriously super delicious.
Kristi –
This stuff is amazing- and pricey.
Review edit- I love this protein powder. In fact, I think I’m on my 6th bag in 2 months. It tastes great- incredible, actually. Dissolves instantly. The cost difference between fyta and a typical brand, is significant enough to make me question if I should be splurging on something that still tastes like protein powder (honestly, it’s really good). Also, the difference in cost may prohibit you from drinking multiple servings a day (very sad). Long review short- You’ll probably love it and you can’t afford the habit. If you’re super rich, super picky, super sensitive or super fancy, try it. I can almost guarantee you’ll love it and be back for more. The 2 for 1 holiday special was still stupid expensive but an incredible savings. Will be stocking up next time. I absolutely can’t get enough of this stuff. Thanks Fyta.
S. A. Smith –
Amazing plant-based protein powder
I have used countless protein powders over the past +20 years, with a recent switch to plant-based versions– Fyta is completely unique. I have never seen any protein powder dissolve like this. I have a scoop in my coffee every morning, and now that the weather is getting cooler, I use it to make protein hot cocoa every night.All three flavors are great– The vanilla caramel is the sweetest of the three, but I love vanilla lattes so this is not a negative for me. The chocolate makes a great mocha (or cocoa!), and the cafe latte is the most neutral. If you are a fan of instant roasted grain drinks, you will like the latte. Just fyi, Amazon has sent me the wrong flavor before (you know how warehouse fulfillment can be). I like all three, so no big deal, but if this worries you I would suggest placing an order direct from Fyta.I cannot believe a protein powder made from upcycled barley 1) exists and 2) works so well. I love living in the future.
EKG –
Bad taste, bad packaging, bad customer service.
I bought two flavors. One was good, the other wasn’t…it was the worst taste out of the dozens of brands & flavors I’ve tried over the years. Something was wrong with it — and I saw it had no expiration date printed on the package (unlike the one that tasted good). I contacted the company to complain and they just assured me that it wasn’t expired — they wouldn’t give me a replacement or refund.
Amazon Customer –
Dissolvable. Delicious. High Quality Formulation.
The best formulated protein powder I have ever used. The way this protein dissolves perfectly in a small amount of liquid is unheard of. I work for a Flavor House with many onsite Flavorists and I see protein formulation on a daily basis but this one takes the cake. The only protein I purchase over and over again. Incredible.
eXample –
Tastes like monkfruit
I never buy protein powders with fake sugar because they taste horrible. I avoid diet soda, energy drinks, protein shakes like the plague. For some reason I bought this a few months ago in a fugue state and just tried it this morning when I found it lurking in my cabinet. Upon first sip my mouth seized up. I can taste it, it’s all I can taste. It’s too bad too, because the rest of it actually would taste good if they used normal sweeteners. Why do all these companies ruin their products by putting this stevia monk fruit erythritol aspartame splenda garbage in it?? There’s literally only 1 protein shake on the market with normal sweeteners and that one only gives you 15g of protein and tastes very mid. Anyway, buy this if you like that fake sugar taste, it’s smooth and easy to blend in a mixer cup and the chocolate flavor is good.